I found this article written by Dr. Travis Bradberry and found it very enlightening. I wanted to share it with my readers. There is a link at the bottom of this article to purchase his book. I highly recommend it.
It’s tough to hold on to good employees, but it shouldn’t be. Most of
the mistakes that companies make are easily avoided. When you do make
mistakes, your best employees are the first to go, because they have the
most options.
If you can’t keep your best employees engaged, you can’t keep your
best employees. While this should be common sense, it isn’t common
enough. A survey by the Corporate Executive Board found that one-third
of star employees feel disengaged from their employer and are already
looking for a new job.
When you lose good employees, they don’t disengage all at once.
Instead, their interest in their jobs slowly dissipates. Michael Kibler,
who has spent much of his career studying this phenomenon, refers to it
as
brownout. Like dying stars, star employees slowly lose their fire for their jobs.
“Brownout is different from burnout because workers afflicted by it
are not in obvious crisis,”Kibler said. “They seem to be performing
fine: putting in massive hours, grinding out work while contributing to
teams, and saying all the right things in meetings. However, they are
operating in a silent state of continual overwhelm, and the predictable
consequence is disengagement.”
In order to prevent brownout and to retain top talent, companies and
managers must understand what they’re doing that contributes to this
slow fade. The following practices are the worst offenders, and they
must be abolished if you’re going to hang on to good employees.
They make a lot of stupid rules. Companies need to
have rules—that’s a given—but they don’t have to be shortsighted and
lazy attempts at creating order. Whether it’s an overzealous attendance
policy or taking employees’ frequent flier miles, even a couple of
unnecessary rules can drive people crazy. When good employees feel like
big brother is watching, they’ll find someplace else to work.
They treat everyone equally. While this tactic works
with school children, the workplace ought to function differently.
Treating everyone equally shows your top performers that no matter how
high they perform (and, typically, top performers are work horses), they
will be treated the same as the bozo who does nothing more than punch
the clock.
They tolerate poor performance. It’s said that in
jazz bands, the band is only as good as the worst player; no matter how
great some members may be, everyone hears the worst player. The same
goes for a company. When you permit weak links to exist without
consequence, they drag everyone else down, especially your top
performers.
They don’t recognize accomplishments. It’s easy to
underestimate the power of a pat on the back, especially with top
performers who are intrinsically motivated. Everyone likes kudos, none
more so than those who work hard and give their all. Rewarding
individual accomplishments shows that you’re paying attention. Managers
need to communicate with their people to find out what makes them feel
good (for some, it’s a raise; for others, it’s public recognition) and
then to reward them for a job well done. With top performers, this will
happen often if you’re doing it right.
They don’t care about people. More than half the
people who leave their jobs do so because of their relationship with
their boss. Smart companies make certain that their managers know how to
balance being professional with being human. These are the bosses who
celebrate their employees’ successes, empathize with those going through
hard times, and challenge them, even when it hurts. Bosses who fail to
really care will always have high turnover rates. It’s impossible to
work for someone for eight-plus hours a day when they aren’t personally
involved and don’t care about anything other than your output.
They don’t show people the big picture. It may seem
efficient to simply send employees assignments and move on, but leaving
out the big picture is a deal breaker for star performers. Star
performers shoulder heavier loads because they genuinely care about
their work, so their work must have a purpose. When they don’t know what
that is, they feel alienated and aimless. When they aren’t given a
purpose, they find one elsewhere.
They don’t let people pursue their passions. Google
mandates that employees spend at least 20% of their time doing “what
they believe will benefit Google most.” While these passion projects
make major contributions to marquis Google products, such as Gmail and
AdSense, their biggest impact is in creating highly engaged Googlers.
Talented employees are passionate. Providing opportunities for them to
pursue their passions improves their productivity and job satisfaction,
but many managers want people to work within a little box. These
managers fear that productivity will decline if they let people expand
their focus and pursue their passions. This fear is unfounded. Studies
have shown that people who are able to pursue their passions at work
experience flow, a euphoric state of mind that is five times more
productive than the norm.
They don’t make things fun. If people aren’t having
fun at work, then you’re doing it wrong. People don’t give their all if
they aren’t having fun, and fun is a major protector against brownout.
The best companies to work for know the importance of letting employees
loosen up a little. Google, for example, does just about everything it
can to make work fun—free meals, bowling allies, and fitness classes, to
name a few. The idea is simple: if work is fun, you’ll not only perform
better, but you’ll stick around for longer hours and an even longer
career.
Bringing It All Together
Managers tend to blame their turnover problems on everything under
the sun while ignoring the crux of the matter: people don’t leave jobs;
they leave managers.
What other mistakes cause great employees to leave? Please share
your thoughts in the comments section below, as I learn just as much
from you as you do from me.
ABOUT THE AUTHOR:
Dr. Travis Bradberry is the award-winning co-author of the #1 bestselling book,
Emotional Intelligence 2.0, and the cofounder of
TalentSmart, the world's leading provider of
emotional intelligence tests and
training,
serving more than 75% of Fortune 500 companies. His bestselling books
have been translated into 25 languages and are available in more than
150 countries. Dr. Bradberry has written for, or been covered by,
Newsweek, TIME, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and
The Harvard Business Review.
If you'd like to learn how to increase your emotional intelligence (EQ), consider taking the online
Emotional Intelligence Appraisal® test that's included with the
Emotional Intelligence 2.0 book. Your test results will pinpoint which of the book's 66 emotional intelligence strategies will increase your EQ the most.